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Good Evening,
Pls note due to Lockdown, our 30 min to 3 hours Delivery will not be available till further notice.

To order for 21st July,20 onwards, pls continue :

Fresh Vegetables & Fruits


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Hola! Welcome to, an online one stop shop for all your Daily Needs. Serving the customers, winning their hearts and earning their loyalty in return is our motto. Yes, we are on the way to change the shopping experience as never before! And for sure, it will cling to you as a smile on your face forever :)

We cater to a wide range of products in Grocery, Fruits and Vegetables to your doorstep through our strong network of 100s of Shops in your City.

Order at your own convenience from your own trusted locality. We not only offer you the products at reasonable prices, in fact, will ensure you the quality and quantity at its best. Items are delivered in a specially designed multi- pocket bag containing all your veggies in separate pockets. And, once you are satisfied with the overall delivery of your order, then only pay your hard earned money. Simply awesome! Isn't it!

So, don't hold yourself back. You can order via App/Website/WhatsApp(Text or Voice message)/Call or send an image of hand written list in local language. Then, just sit and relax. We will guarantee you the delivery within a maximum of 3 hours. We assure you an amazing experience!

To know more about the journey and the formation of (a complete package for a customer delight), please click the following link.

About Team

Devendra Sarda, CEO

Devendra Sarda, the CEO of PICODEL is an entrepreneur by choice and an engineering graduate from National Institute of Technology, Nagpur (VRCE) with experience in multiple fields spanning over 25 years. During his tenure, he has worked in various verticals like SAP HR, Marketing, Computer Education, Customer Care, and Placement with startups as well as with MNC's like HCL, Mphasis both in India and abroad.

During his various employments, he was recognized as a strong leader and a go-getter with a flexible and positive attitude. He possesses impeccable business acumen and has an excellent understanding of Retail as a sector. He is a renowned face in startup ecosystem and has been featured in various media for his work. He was also a part of the discussion as a panelist on DD1 on startup India, post his participation in the #StartupIndia launch by Honorary Prime Minister Shri. Narendra Modi.

R. K. Mitra, Director & Co-founder

R K Mitra is an established industrialist in Engineering Domain. He has 25 Years of Experience after his Engineering from VRCE, Nagpur.

He wished to broaden his expertise by being a part of different, unrelated Industry through his investment, which he found in Retail Startup PICODEL, which was started by his VRCE batchmate Devendra. He is an Angel Investor to few more Startups and proved to be a great support to PICODEL.

Jyoti Sarda, Co-founder

Jyoti Sarda proved to be a great support to & PICODEL, when the team was small. She has lived through all moments in all ventures with Devendra Sarda.

She is known for her Human Resources skills to bind the team and motivate them to do more than their best. Jyoti was instrumental in all events organized by the PICODEL Team